Project Overview: The goal was to create a new site based upon content from two older generation websites. An emphasis was placed on targeting a higher echelon clientele while increasing customer conversion and on-page search engine optimization. Platform: WordPress Features: Custom integration of company brand in modified Wordpress theme. Testimonials plug-in Creation of city-specific landing [...]
From time to time we're asked about the value of posting to various free local classified ads as part of an SEO strategy. Like anything else, if you're in a small market or a niche market with little competition, classified ads - done properly - can impact search engine results. However, since the Google Panda [...]
On July 21, 2011 Google announced significant changes to the look of Google Places. At first glance, the changes appear to be devastating to local search professionals who make a living in the arena...but not so fast. What Has Changed in Google Places? The most obvious change is that third-party reviews are no longer shown [...]
Project Overview: The goal was to create a new site around the wide array of auto repair services offered by a traditional oil and lube business. An emphasis was placed on SEO for the individual services in the Irving, TX market. Platform: WordPress Features: Custom integration of company brand in modified Wordpress theme. Hyper-local SEO [...]
Project Overview: The goal was to create a simple, easy to update site featuring a wide selection of used cars available for sale nationwide. Considering the ranking prowess of existing sites in this market, an emphasis was placed on attracting traffic from a vast library of potential keywords utilizing the capabilities of Wordpress tags, blog titles [...]
Literally the gold standard for e-Commerce on the Wordpress platform is the WP-eCommerce plugin by GetShopped.org. The plugin, including optional upgrades, is an incredibly powerful tool that is simple to use and quick to implement. However, some aspects of the interface are less than intuitive - including how to temporaily turn off purchasing without disabling the [...]
Shopping local is about far more than politics, patriotism and rhetoric. There are true benefits to driving passed Wal-Mart to a locally owned business. These should be obvious to most of us, but in case they're not I'd like to share the mission statement for The 3/50 Project (they've summed it up far better than [...]
Talk to any Search Engine Optimization expert and they'll tell you the key to good search engine rankings for a new website is a combination of content and backlinks. Unless you're a prolific writer or have deep pockets for hiring one, content should grow over time as you add to your site either by blogging [...]
Project Overview: The goal was to create a new site based on an existing hand-coded design with an emphasis placed on customer conversion and on-page search engine optimization. Platform: WordPress Features: Embedded storefront from external link Testimonials plug-in Integrated blog for on-going SEO Visit Site
Project Overview: The goal was to create a cost-effective site to serve as an online sales and marketing presence. An emphasis was placed on customer conversion and on-page search engine optimization. Platform: WordPress Features: One-click Spanish translation via Google Translate plug-in Testimonials plug-in Downloadable forms Visit Site
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