Local Search Blog

How to Build Better Relationships With Customers

By |2022-05-02T08:56:27-05:00May 2nd, 2022|Reputation Management|

No business can be successful without having strong relationships with the customers they service. But building those relationships, especially in a lasting way, can be hard. Since relationships require communication, understanding, and support, you need to work on developing those things with your customers so that they will stay loyal to the business you [...]

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Instagram Features You Should Be Taking Advantage Of

By |2021-07-22T09:51:29-05:00July 22nd, 2021|Social Media|

Instagram is quickly rising in popularity for consumers all over the world. As a business owner trying to reach as many consumers as possible, this social media platform is an obvious choice for marketing, sales and overall exposure for your business! This particular app provides a variety of unique features that you can take [...]

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How to Make Sure You Are Finding the Right Demographic

By |2021-06-01T07:19:04-05:00June 1st, 2021|Tips & Tricks|

If you are a small business owner looking to grow your niche audience and market to the right demographic, this article is for you. The products that you offer attract a certain kind of audience, and you want to make sure that your marketing efforts will reach them. Follow these few tips and tricks [...]

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How to Stay On Top of New Local Marketing Avenues

By |2021-05-14T07:25:31-05:00May 14th, 2021|Tips & Tricks|

Throughout these last few years, there has been a shift of focus from large corporations to small businesses. People want to shop local. The issue is most small businesses have a difficult time marketing themselves in a way that can attract more customers. This can be resolved by understanding your local market.Try New ThingsIf what [...]

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Introducing the Gavin A. Fleten Memorial Servant’s Heart Award

By |2018-07-18T09:28:25-05:00July 18th, 2018|Company News|

We are proud to announce the Gavin A. Fleten Memorial Servant's Heart Award to honor our co-founder, friend and THE model of what it means to have a servant's heart.  From his years of delivering Meals on Wheels to serving as the de facto hunter/gatherer for anyone in need of his unique ability to bring [...]

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Free Stock Photos Are Great for Blogging and Social Media

By |2017-10-10T10:18:48-05:00October 10th, 2017|Tips & Tricks|

For our website designs, we strive to include either actual client images or high quality, professional stock photos (usually from Shutterstock). But sometimes, the need for photos does not warrant actually paying for them.  Whether you're blogging or posting to social media, one of the most common little annoyances our clients deal with is [...]

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Does Your Website Need an SSL Certificate?

By |2016-10-23T23:38:19-05:00October 23rd, 2016|Search Engine Optimization, Website Design|

SSL, or Secure Socket Layer, is a protocol for securing data transmitted via the Internet.  SSL can protect both you and your users when sensitive information is entered via a browser ( including your login info!).  Over the years, we have worked with literally 100s of businesses and in 2016 we have seen a huge [...]

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WordPress is Easy to Edit…Except Those Widgets. Help, I Don’t Know HTML!?!

By |2016-10-23T17:21:48-05:00September 5th, 2016|Wordpress Tips|

As a website designer for small businesses, part of our sales pitch is that we use Wordpress.  And Wordpress, with a bit of basic training, is conducive to DIY website updates.  With one exception - those danged Widgets.  No part of Wordpress REQUIRES so much as a basic knowledge of HTML - except those danged [...]

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The Anatomy of a City-Specific Landing Page

By |2016-10-23T17:21:49-05:00February 13th, 2012|Local SEO|

Client:  We're based in Lewisville and our site ranks great for our Lewisville keywords.  Flower Mound is only two miles away.  Why don't we rank there as well? Over simplified answer:  Because despite the sophistication of Google, the search engine is, at its fundamental level, a literal machine.  In fact, we'd argue that Google is [...]

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Optimizing WordPress for Small Business: City-Specific Landing Pages

By |2016-10-23T17:21:49-05:00February 10th, 2012|Local SEO, Wordpress Tips|

For small business clients trying to expand beyond the city limits for their business, we'll often implement a landing page strategy whereby we create essentially city-specific "home" pages designed to target a specific keyword-city combo.  This video explains the process in detail. [youtube]http://www.youtube.com/watch?v=kqijw3YlEaI

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