Shopping local is about far more than politics, patriotism and rhetoric. There are true benefits to driving passed Wal-Mart to a locally owned business. These should be obvious to most of us, but in case they're not I'd like to share the mission statement for The 3/50 Project (they've summed it up far better than [...]
Talk to any Search Engine Optimization expert and they'll tell you the key to good search engine rankings for a new website is a combination of content and backlinks. Unless you're a prolific writer or have deep pockets for hiring one, content should grow over time as you add to your site either by blogging [...]
Various local business listings provide customers the ability to leave reviews about their experiences with a business. Reviews can often affect no only your online reputation, but also affect a potential new customer's likelihood of choosing to do business with you. Generally, the best way of managing online reviews to make sure your online reputation [...]
The social nature of Facebook allows a small business owner to interact with their community and customer base in a non-obtrusive and effective way. Many business owners report to us that Facebook allows them to add a “face” or “personal touch” to their marketing efforts because behind every logo is an individual member that is [...]
In 2009, over 67% of consumers searching for local products and services used the Internet. - Source: SearchEngineWatch.com In June 2010, Google, Yahoo! And Bing accounted for 95.88% of all Internet searches. - Source: Hitwise.com What’s the point? Internet marketing is critical to any local business. Here are the five things every local business should [...]
Ask any SEO guru and they will tell you that one of the most important components of any optimization strategy is blogging. Blogging is important for a variety of reasons including: The more content you have online the more keywords you have tied to your business. If your content is directly related to your industry, [...]
WordPress Our main site and several of the sites we build utilize the incredibly powerful WordPress platform. With a basic hosting package (less than $70 a year with domain name), anyone can use WordPress to create a website. The platform is Open Source, meaning many of the tools are built by the development community [...]
My name is Paul Dumas and I am the founder of Optimized Marketing Group. I’m absurdly passionate about what we do. Often my enthusiasm is so profound that it elicits odd responses from our customers, salespeople and other innocent by-standers. More times than not the responses are articulated in the form of the question: [...]
One of the fastest growing segments of search engine optimization is video search. Do it right and even the simplest YouTube video can drive more traffic to your site. Of course, the better the video the better the results, but you do not have to hire a professional videographer to make it work. In fact, [...]
In the last year alone, Optimized Local Search Services has claimed and optimized over 1000 Google Places listings for local businesses. The biggest challenge has always been quantifying the actual impact of the optimization because it would often takes several weeks for the Google Places analytics to start populating. Though a shift from zero to [...]
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